Private label is how brands own exclusive wheel SKUs without owning a plant. This OEM program note covers a full drawing + sample launch: exclusive faces, center caps, carton branding and a reorder baseline for multi-year catalogs.
Intake
- CAD / STEP or high-res face references from the brand design team
- Year-one size matrix and target FOB windows
- Brand guidelines: logo, cap, label, website photography style
What we delivered under one workflow
- Manufacturability review and process notes (forged / multi-piece / cast mix as briefed)
- Master sample approval with retained reference for reorders
- Logo laser, center caps and private carton marks
- Export packing and document pack aligned to destination markets
Brand protection
- SKU exclusivity terms by market / channel where agreed
- Finish name consistency on packing lists and labels
- Spare hardware and cap kits for dealer service programs
Timeline pattern
- Brief → engineering review → sample → pilot → first bulk
- Typical sample path discussed from MOQ 4 on approved monoblock programs
- Reorder windows locked to brand seasonal drops
References
Photos & references
