Drawing-based and sample-based customization for exclusive brand SKUs — finishes, center caps, packaging and export under one manufacturer workflow.
Private label is how importers and brands own exclusive wheel SKUs without owning a factory. XBORUL runs an OEM / private label path that maps design references, finishes, branding and packaging into a single manufacturer & exporter workflow.
Two common starting points
- Drawing / CAD based — you supply engineering drawings, STEP/IGES or detailed face + section specs; we validate manufacturability and quote tooling / process notes where needed
- Sample / reference based — you share a physical sample, high-res photos or a competitor reference; we reverse-map structure, finish and branding options for an exclusive or semi-exclusive SKU
Many programs mix both: a reference face language plus your exclusive width / offset / finish matrix.
What “private label” usually includes
- Exclusive or controlled face designs for your brand
- Center caps, laser logos and optional spoke / lip marks
- Finish recipes aligned to your catalog photography
- Carton marks, labels and packing inserts under your brand
- Consistent QC gates so reorder batches match the approved master sample
Brand protection & catalog discipline
B2B partners care about SKU control as much as unit cost. We work with buyers to define:
- Which markets and channels a SKU may sell into
- How finish names appear on labels and packing lists
- Master sample retention for multi-year reorder consistency
- Spare-parts and hardware kits for dealer service programs
Process overview
- 1. Brief — vehicle targets, size matrix, brand guidelines, target FOB timeline
- 2. Engineering review — manufacturability, weight expectations, critical dimensions
- 3. Sample approval — visual + dimensional sign-off
- 4. Pilot / bulk — production with agreed packing and documentation
- 5. Reorder — same baseline for seasonal restocks
Ideal for
- Importers launching a house brand
- Existing brands filling forged / cast / multi-piece gaps in the lineup
- Regional distributors who need exclusive SKUs against online price pressure
Start a private label conversation
Share drawings or references and your first-year volume estimate. Visit the OEM / Private Label product line, the Custom Wheels overview, or contact sales to open a project brief.
